The Agence Côte d’Ivoire Export, in partnership with the Chamber of Commerce and Industry of Côte d’Ivoire and the Nouveau Regard Ivoirien (NRI), organised the 10th session of the “Vendredis de l’Export” (Export Fridays) this Friday, 10 April 2026. This edition was dedicated to the key steps for successful participation in international events.

The session focused on the theme: “Key steps to successfully participating in an international event,” a strategic topic for companies eager to fully capitalise on trade fairs and international networking platforms.

On this occasion, participants engaged in discussions with experts and shared experiences regarding best practices for effective preparation, showcasing their offerings, and maximising the commercial impact of their presence at such events.

Distinguished Speakers

the workshops were led by renowned experts, including:

• H.E. Mr Victor OULOUPOHI, Expert Consultant in International Promotion Techniques
• Mr Mohammed BAKAYOKO, President of Nouveau Regard Ivoirien (NRI)
• Mr Ismaila CISSE, Director of Business Support and Private Sector Promotion at the Chamber of Commerce and Industry of Côte d’Ivoire
• Mr Vamé COULIBALY, Director of Enterprise Competitiveness Development and SME Capacity Building at the Agence Côte d’Ivoire Export

Core Objectives and Outcomes

The discussions addressed the essential phases of international engagement, covering:

1. Pre-event preparation: Defining clear objectives and prospecting strategies.
2. On-site execution: Optimising visibility and brand positioning.
3. Post-event follow-up: Converting leads and measuring commercial returns.

Through the “Vendredis de l’Export” initiative, the Agence Côte d’Ivoire Export continues to provide businesses with practical tools and learning opportunities, fostering their skill development and enhancing their competitiveness within global markets.