On Friday, April 25, 2025, the sixth session of Export Fridays was held, a joint initiative of the Agence Côte d’Ivoire Export and Côte d’Ivoire SME, bringing together both Ivorian companies in person and online. The theme for this session was the importance of trade shows and exhibitions.

Led by HE Victor OULOUPOHI, Expert Consultant in Trade Promotion Techniques, this training session highlighted effective strategies for participating in trade fairs, exhibitions, and trade missions. Participating companies were able to learn about promotional activities that will enable them to increase their international visibility, identify concrete business opportunities, and develop their business network.

Through rich exchanges and concrete examples, the SMEs present were also able to benefit from practical tools to better plan and achieve their objectives when participating in trade fairs and exhibitions.

The next event in this capacity-building program for Ivorian export companies will certainly address an equally important topic.